The business billed as the UK’s leading supplier of clothing and kit for ultra runners and adventurers will reach the end of the road when its entire stock goes under the hammer in an auction ordered by liquidators.
Likeys was launched in 2006 by a collective of athletes, initially to cater for ultra racers competing in competitions in extreme climates ranging from the Arctic to deserts and jungles. That offering was later expanded to cover the wider sporting market including mountain marathons, adventure racing, trekking and fast packing.
The company entered voluntary liquidation in July. In a last post on social media the directors said: ‘It is with great sadness that we have taken the difficult decision to close Likeys. This is due to the increasingly difficult trading conditions we see ourselves in.’
The liquidators handling the winding up of the business have now instructed industrial auctioneers Eddisons CJM to sell off the entire stock of the company.
Clothing and equipment with a recommended retail value of over a hundred thousand pounds is to go under the hammer in an online auction that is scheduled to end on Thursday 29th August.
Eddisons CJM director Paul Cooper said: “The demise of specialist independent retailers such as Likeys is disappointing and is indicative of just how tough things are at the moment. They clearly had a passion for what they were doing but neither that nor their online sales were enough to keep them going.”
“Likeys was an upmarket operation, stocking some of the best - and most expensive - ultra sport clothing and kit available. The recommended retail value of the 750 lots in the auction is over £100,000. We’ve got jackets that retail for up to £300, running shoes that cost up to £170 a pair and both men’s and women’s shorts, tights fleeces and so on that are all by top names.”
“Other kit in the auction includes multi-sport GPS watches, fitness trackers, pedometers, survival kits, walking poles backpacks, sleeping bags, trekking aids and so on.”
Normally we would expect retail stock going under the hammer in a disposal sale to make 20%-50% of recommended retail value. There is lots of really nice kit on offer in this auction so some of that may do rather better than normal but I would imagine there will likely be some bargains too.”
The full auction catalogue is available at www.eddisonscjm.com. The viewing sessions are on Wednesday 28th August (10am-4.00pm) at the Auction Centre on Dunlop Way in Scunthorpe. The online auction is scheduled to end at Noon on Thursday 29th August.